Starting up a business is hard. It takes a lot of ups and downs, but most of the time it takes drive. Sara Shake is the owner/founder of the highly motivated company EXPOSED PR and Events. This is a lady who knows how to run with the best of them. In our interview she gets [...]

Always be yourself Never give up no matter how hard it gets This too shall pass Have an unstoppable positive attitude Make it happen

Cupcakes are not to be shared! Always be gracious to your customer. I believe that if someone has a good experience they will tell five more people, but if they have a poor experience they will tell twenty-five more people. Fresh and high quality ingredients may cost more, but they make all of the difference [...]

Be organized! Have all your ducks in a row before you start to sell! Make sure to have a sales tax license from the state, make sure to register your business, whether it is an LLC or Sole Proprietorship. It’s a lot easier to start off on the right foot then to have to go [...]

Love what you do and do what you love. Never leave home without the Blackberry. Use social media. Don’t be afraid to do cross promotional events. Join local complimentary associations. Donate to the community you serve.