As an international fashion model for many of the world’s top fashion houses in the U.S., Europe, South America and Far East, and a fashion show producer for over 25 years, Beth Sobol’s experience and dedication to her career as a fashion shows and special events producer is unsurpassed.
Since 1975 Beth has lived and worked in more than 30 countries accumulating extensive experience and international contacts in all phases of fashion show and special event production while working with many of the industry’s most influential designers and producers, developing both professional and personal relationships worldwide. Beth is recognized as a pioneer on the international fashion scene.
Sobol has been producing fashion events since 1996 and partnered with Aaron Perry in August of 2010. This year she is proud to break into the multi-million dollar bridal industry, naming it, The Miami Beach International Bridal Week!
From an entrepreneurial perspective, what are the challenges you have faced as a woman in business?
“Fortunately, I have faced few challenges progressing within my industry. I have worked in fashion since I was 19 years old when I began modeling and my career spanned 20 years and over 30 countries as an international fashion model. This experience and the connections I made along the way prepared me for anything I would face in the future. I must admit though that I was different than most models as I was very interested in the business side of the industry. Also, you can’t work all over the world for 20 years and not learn the business. This experience was my classroom”
During the past several years, Beth has become most notable for her concept, development and implementation of the newly rebranded Miami Beach International Fashion Week™. Annually, Miami Beach International Fashion Week presents the latest collections of designers from North, South and Central America, Europe, the Middle East, Canada, Asia and the Caribbean, and has garnered international attention within the fashion and corporate worlds, securing sponsorships from major multi-national companies and media partners from around the world. In 2011 MBIFW hosted 55 designers from 32 countries, 650 international media outlets and received over 740 million global media impressions worldwide.
How has being a female entrepreneur shaped your lifestyle?
“Creating my own business opportunities is the only thing I know. I have never worked for another company, only for myself so my entire professional development and existence was shaped by the desire to succeed. I don’t see things as “male or female” only as an opportunity to create and conquer.”
In 2010, Mayor Tomas Regalado of the City of Miami presented Beth with a Proclamation naming Miami International Fashion Week as the City’s official fashion week. Later that year, she was joined by Aaron Perry as managing partner of the newly rebranded Sobol-Perry Fashion Productions, Inc. to focus on the development of strategic business partnerships and the global expansion of the Miami Beach International Fashion Week brand.
Together, along with other planned events, they recently launched Miami Beach International Bridal Week November 26-27, 2011.
The show launched to rave reviews and reinforced Miami Beach as a top wedding destination for discerning brides and grooms. The event featured couture bridal fashion shows, seminars, live music, and celebrity guests. As a premier wedding destination offering international flair and appeal to so many, it is only natural for Miami Beach to be home to this exceptional showcase, which brought in more than 500 guests. “This event truly exceeded all expectations,” said Sobol. “From distinguished guests such as Ronnie Rothstein, the founder of Kleinfeld Bridal, to the onslaught of positive press, we received such great feedback that we cannot wait to begin preparing for our next event.”
What advice does this influential woman have for up and coming women in the field?
“If I could give just one take-home thought, it would be: Stay focused!”