Mover and Shaker

Jun 23, 2010 No Comments

Starting up a business is hard. It takes a lot of ups and downs, but most of the time it takes drive. Sara Shake is the owner/founder of the highly motivated company EXPOSED PR and Events. This is a lady who knows how to run with the best of them. In our interview she gets real and shares with us both the ugly and pretty sides of being in her type of business.



Does the title of your company Exposed PR and Events have anything to do with you personally?

SS: No, the title is really more about the clients gaining more exposure, or getting “EXPOSED.” Although, since opening my own business, I’ve felt exposed on more than one occasion.

When did you decide to open the company?

SS: January 28th, 2010


Why did you decide to open up your own company?

SS: Mostly because I have a major issue with authority… in the respect that it is difficult for me to work for other people. I had come to a breaking point in my previous position, and it was really a “now or never” moment.

What was your first major step to opening up your company?

SS: Signing my first client. Most people start a business, and then start looking for clients. Once I had a client, I knew I had a viable service to offer.

What was your second major step?

SS: Starting an LLC.

Third?

SS: Setting up an email address and getting business cards printed.

Were you scared to open up your own company?

SS: I was terrified! I think fear comes before any major decision in your life.

How do you describe your personality?

SS: I am a pretty intense person, but I also don’t take myself too seriously. I’m not your typical female entrepreneur, feminist in a power suit. I’m pretty self-deprecating, and a few people have called me funny.

What were you doing before you decided to become a business owner?

SS: Being a complete gypsy. Bouncing around in jobs that didn’t suit me. I moved to Manhattan and back to Fort Lauderdale in a year.

Tell us how you describe Exposed.

SS: EXPOSED has a mind of its own. We’re not out to take down the national clients, I want to work with start-ups and make them the big, national clients. Everyone’s get up and go mentality is the same and it forms a pretty unique bond among the clients. Once you’re in, you understand.

What would you say separates you from every other PR company?

SS: We’re better looking.

Do you have any employees?

SS: 1 Freelancer and an Intern.

In your opinion, how does the chemistry between a business owner and an employee need to be in order to run a successful company?

SS: It’s got to be that of mutual respect, and codependence—I need you, you need me. But I also think that there is a certain element of personality compatibility, sometimes you just don’t click.

What can a client expect from your company from the moment they contact you.

SS: My voicemail… and then a call back.

What have you learned about people in general from exposing companies from different industries?

SS: People see through B.S., honestly. They are smarter than you think they are. If you’re trying to pitch something that really isn’t newsworthy, you will not get placed. You will not outsmart them; you just have to present something interesting to make their lives easier. Good content makes them [reporters] look good, and in turn they want to continue working with you.

If anyone else wanted to open up a company like yours, what would you say they “MUST” need or possess in order to be successful?

SS: Be able to hear the word “No” all day and ignore it, and a very supportive boyfriend.

Tell us the most memorable story that has come from Exposed PR and Events.

SS: A (now former) client sent a text to me that was supposed to go to someone else. The text read: “F*ck Sara! She’s a b*tch.”

What was one of the biggest challenges you came across while opening up this company? How did you overcome that challenge?

SS: Learning how to close the laptop and have a life. I felt such an obligation to work around the clock, and had such anxiety all the time. Now I know that as long as you are giving your best, you’ll get results. Your personal life doesn’t have to suffer.

What are your prices like and how does your pricing work?

SS: I work on a very competitive monthly retainer.

What’s in the works for Exposed that we should know about?

SS: Exposed TV is a summer project I am starting with my client, C&I Studios. It’s a TMZ meets Deco Drive for Fort Lauderdale to Delray Beach… and of course, world domination.

What’s your best advise for someone who would like to open up a business.

SS: Just do it! There will never be a perfect moment; it will always require a leap of faith.

Edited by: Bridgette

EXPOSED
Sara@ExposedPRandEvents.com
954-336-3275
Ft. Lauderdale, PR
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