The One Dress Wardrobe

Feb 23, 2011 2 Comments

Breathe new life into your wardrobe for this coming season. How may you ask? With Nuova Vita! This clothing line has revamped the wardrobe of women everywhere with the help of its designer, Franesca Maestrales. Francesca explains that her clothing was made for the modern woman who is looking for style, comfort, and versatility; and that’s exactly what you get! Maestrales’s dresses can take you from daytime chic to elegant glamour in the evening in a matter of seconds with theirnuova-vita convertible pieces.

The name “Nuova Vita,” meaning “new life” in Italian, came to Francesca when she was inspired to pursue her dream of doing something on her own. Growing up in Oceanside, New York, Francesca had a close relationship with her aunt and grandmother, both who happened to be dressmakers. She learned a lot about patterns and fabrics in her grandmother’s workshop, causing her to fall in love with fashion.

Francesca understood that in order for success, she needed to build a strong foundational background in the business of fashion. After interning at Louis Vuitton and a fashion magazine, she landed a job in the Merchandising and Production Department of Hugo Boss’ New York City Location. She tells us, “All of my experiences have definitely helped in teaching me the business, but I know I still have a lot of learning to do.”

nuova-vita

Getting started, Maestrales admits, was nothing short of challenging. “When you’re one person, it can become really overwhelming. You have to remember to take things one day at a time and try really hard not to stress about everything that needs to get done,” Francesca shares. “Trial and error is definitely the best way to learn.”

nuova-vita

With her studio located in the back room of a wedding store entitled “Ready, Set, Wed,” she meets with her clients. After finding two women who physically make the dresses on Craigslist.com, things have been picking up quite swiftly. “The hardest part was trying to find someone who sees my vision, and can make the dress exactly how I pictured it,” she explains.

nuova-vita

Francesca hopes to be an inspiration to women who want to start their own business. “There will obviously be times where you become extremely discouraged when things go wrong, but you have to take it as a learning experience for the future; that really helps a lot,” she says.

Written by: Blair Cassuto

Edited by: Bridgette

NUOVA VITA

www.nuovavitaonline.com

Cities, Ft. Lauderdale, She Walks The Talk

2 Responses to “The One Dress Wardrobe”

  1. Grace says:

    My favorite dress so far is the Modern Mary Lynn Pencil Skirt Dress in black and dusty rose! So fabulous!

  2. Kelly Batten says:

    wonderful site.. i really enjoyed reading your post.

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