One Stop Shop!

Sep 23, 2010 5 Comments

Almost every girl wishes they had their own personal shopper, some might even wish to be a personal shopper by profession. Whatever your choice, we’d like to introduce you to a lady who can assist you in both areas.

Susan Merlo is the owner /founder of Merlo Style & Jewelry. Susan dedicates her fashion forward business and success to relentless drive and motivation. “I could never quit, it’s not an option. There is nothing else I would do. I have a vision and I know it’ s going to pan out.”susan-merlo

This business owner, fashion buyer, and personal shopper has the job most “fashion junkies” would die for. She started out with a jewelry line that is now carried in boutiques inside the Viceroy Hotel in Miami. Soon after her jewelry line got picked up she became an independent buyer for these select hotel boutiques, supplying them with the “it” trends in fashion.

Due to the overstock of items purchased for the hotels that Susan was buying for, she started having trunk shows to move left over merchandise. “I created an inviting ambiance and for six months women flocked. They would tell me they didn’t even like to shop, but came to my trunk shows to purchase as much as they could, and everything at once.” Through the success of her trunk shows Susan birthed the idea of her own store entitled Merlo.

Before Merlo came to fruition, Susan had been supplying her dresses to a friend’s salon. It was that same friend who suggested to Susan she should open her own shop. And who would have thought SoFi Salon would be the first location of a little fashion store entitled Merlo. While the store may be quaint, its name is not. Ladies come from all over to get their hands on these ideally priced items (all under $100). “My clients will come in and buy several dress and then ask me if I’d continue to style them buy finding them shoes, jewelry and so on.”

Since her style advice has been in such demand, Susan now has a fully operating side career as a personal shopper. Not only doesmerlo she make you feel like you are her only client from the minute you walk in, but she’ll even venture outside her store to accommodate the needs of clients seeking overall, hands on, styling advise and assistance.

Susan spent some years living in Paris and traveling to different parts of Europe. It was during that time she experienced firsthand the concept of “elite” shopping and what clients expect and deserve. This is the level of excellence she brings now to her own company. You feel completely at ease at Merlo, as if you were the only shopper. “I want my clients shopping experience to be personal. I make them feel comfortable and build relationships. I love meeting new interesting people. Through doing this I get to know them, their lifestyles and the way that they prefer to dress.”

Merlo brings a new twist to the ever-popular shopping arena; now you can shop affordably, be made to feel elite and have an all around enjoyable experience.

Written by: Bridgette

MERLO STYLE
300 Alton Rd Suite 100
Miami Beach, Fl. 33139
Hours: Wed-Fri 12:00-7:00pm, Saturday by appointment
(305) 316-8562
Cities, Fashion, Miami

5 Responses to “One Stop Shop!”

  1. goLIVEmiami says:

    I’ve been going to Susan for years. She helps me pick out my outfits when I’m getting ready to shoot a video for goLIVEmiami.com

    I’m so happy for her success! Her style and energy keeps a community of girls looking beautiful and having fun.

  2. Celesta Kurgan says:

    I love your composing fashion, do proceed producing! I’ll be back again!

  3. Herlinda Aloi says:

    I’m really enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Superb work!

  4. Online Learning says:

    Nice post. Thanks for sharing.

  5. Equality says:

    Good info. I reached on your website by accident, so thanks.

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