Bringing Thigh Highs Back!

Jun 27, 2013 No Comments

When Kix’ies owner Samantha DeMartini describes her product to potential clientele, she oft hears same refrain “I love thigh high’s, but they don’t stay up!”samantha-demartini

Luckily, DeMartini’s brilliant Kix’ies are a solution to that problem. The savvy businesswoman has created every woman’s dream: thigh highs that stay high. That’s right, ladies. They don’t fall down. Tested by all walks of life, including full-grown male runners and professional dancers, these thigh-highs have passed with flying, fun, printed colors; and now Kix’ies, once just a glimmer in DeMartini’s eye, are here to stay.

Tell me about your business’ name, how did you come up with that?

SD: Growing up if I put on a fun dress or skirt my mom would say ‘oh that’s so kicky.” So the name Kix’ies came so natural to me.

Tell me about your logo, it’s so cute!

SD: The little logo is me kicking my leg up which is how you feel when you wear them. I wanted to honor my dad who passed away 18 years ago from lymphoma, so I partnered with the lymphoma leukemia society and I’m allowed to use their logo and in return, I give back a portion of the sales in honor of my father.


So how do you describe your product to people?

SD: I actually created four sizes [of thigh highs] so there’s something to fit every shape and they stay up on women of all sizes. You don’t need a garter belt. We ran a half marathon two weeks ago, and we all wore Kix’ies to promote them. My brother-in-law ran the half marathon, 13.1 miles, wearing the Kix’ies and they did not fall down.

I’m looking at the pictures, they look magical, they do stay up; it’s amazing.

SD: Women used to save their thigh highs for a special occasion or the weekend because they didn’t see them as functional during the week. Being at work they didn’t know if they’d stay up. And, I just love the idea of tights but I just hate the feeling around my waist.

kixies-styles
I think this is a great idea, you don’t see these too often. Who has been wearing Kix’ies?

SD: I actually met Jessica Sutta, one of the original Pussycat Dolls. She loved them and at recent concerts in Chicago, Philadelphia and New York, either she or her dancers were wearing Kix’ies. And they were just getting down and groovin’.

If you wear these with a skirt, you won’t see these, right?

SD: Yes. We did a photo shoot in LA last week and one of the girls wore them with shorts so you could actually see two inches of leg and that’s great for her, but I might not want to do that. My mom, she wants to wear thigh highs just because it feels so much better than tights.

How long ago did you create Kix’ies?

SD: When I was 17 years old, I was getting into the cutest most popular boy’s truck at school and my skirt got stuck in my backpack and my nylon butt showed. I remember being mortified because that’s not an attractive sight. So I wanted to do it forever. Two years ago, I was out on a sailboat with a good friend of mine and I was telling him all about it and I said I wanted to do this one day. He said, “Why don’t you?” My response was, “I have kids, I have a daytime job, I’m divorced, I’m a single mom…” And he just said, “So?”
A month later I went to “Magic”, the big fashion show in Vegas and found vendors and put the wheels in motion and this January I got my first shipment of product.

So when was your official launch?

SD: Beginning of February 2013

So you’re a relatively young company, how has it been going so far?

SD: it’s exciting and it’s fun there’s just definitely never enough hours in the day because I work a full time job and I’m a single mom. The exciting part is I don’t get any negative feedback so I know I need to just keep pushing and going forward.


What are some of your goals for Kix’ies?

SD: Mainstream department stores are where I want my product. I want to get into boutiques and into department stores and get the name out there. It’s just getting women to think that thigh highs are not for that special occasion. It should be everyday. They’re practical, they’re comfortable and mine actually stay up. I want to do a bridal collection, something fun for brides. I’m also working on a maternity collection because women, when they’re pregnant, do not want to wear tights over their stomach.

Do you have any advice for other female entrepreneurs? 

SD: There’s never going to be a right time, so just do it. I had all my excuses and it just took one person to believe in me enough and I just thought, “I can do this”. You just have to do it.

 

Written by: Mary Ronau

KIX’IES

www.Kixies.com

Cities, Fashion, Featured, Inventions, Los Angeles, She Walks The Talk
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